D&AD (Crisis Brief)

This is a piece of work that I submitted for D&AD competition. The brief I decided to undertake was for the charity Crisis, this required me to produce an innovative piece of direct mail which raises awareness of homelessness and the work that Crisis does.
I decided to use the Where's Wally puzzle books as a metaphor for a homeless person being just another face in a proverbial crowd of people. I then decided to trick a potential viewer by stating the fact that over 10,000 people become homeless.